The global company that develops and manufactures slot machines and gaming devices for the iGaming industry, Aruze Gaming, announced a new senior leadership appointment. The company unveiled today that it hired the services of the marketing industry veteran Lesley Hodges.
Lesley Hodges Joins Aruze Gaming As a part of Aruze Gaming, Hodges will serve as its senior director of marketing. Her responsibilities will include spearheading the expansion of Aruze Gaming’s Activ-Play portfolio, which is the company’s innovative take on casino gaming that offers unique experiences. What’s more, Hodges will be in charge of overseeing advertising, as well as marketing research and strategic product planning.
“Marketing and communications are vital for sharing our vision with our customers and our partners. Being able to effectively communicate the strides we’re making in active play gaming is critical to our efforts to continuously innovate the gaming space and lead the way.“
Lesley Hodges, senior director of marketing at Aruze Gaming Speaking about her new position, Hodges explained that both marketing and communications play an important role when the company is sharing its vision with its partners and customers. In conclusion, she deemed active play gaming as critical in Aruze Gaming’s efforts to introduce innovations within the gaming industry.
Hodges Has Significant Marketing Experience Rob Ziems, Aruze Gaming’s president, acknowledged that marketing plays a key role for the company’s sales teams and customers. According to him, any external communication strives to portray the company as a gaming innovator that offers fun and easy-to-access services that offer value to its customers.
“From the frontline technicians in the field, all the way through every level of the organization, any communications we put out both internally and externally must always portray the company as what it is: an accessible, fun, intuitive and innovative gaming company that values its customers and its people.”
Rob Ziems, president at Aruze Gaming Most recently, Hodges was a part of Bluberi, a Las Vegas-headquartered company dedicated to developing quality casino gaming experiences. For two years since August 2020, she held the position of senior director of Marketing. Hodges’ professional background includes seven years with American Gaming Systems (AGS), the global gaming developer. While a part of AGS, she held several leadership positions such as senior director of events, director of marketing, as well as assistant director of marketing. Besides AGS, Hodges’ professional background includes one year until July 2013 as an account manager with MOSAK Advertising and Insights.